NASCAR has expanded its licensing deal with Crocs to include the HeyDude brand, which Crocs acquired in 2021 ¹. The new deal brings HeyDude’s comfortable and stylish footwear to NASCAR fans, with a collection of five different designs inspired by the racing organization and some of its top drivers ².
The HEYDUDE x NASCAR collection features three designs inspired by beloved drivers Chase Elliott, Dale Earnhardt Jr., and Kyle Larson, as well as two other designs inspired by the NASCAR brand and the Daytona 500 ². The shoes are available for purchase online and at select retailers, and are priced at $74.99 each ².
This deal is an expansion of NASCAR’s existing licensing partnership with Crocs, which was announced earlier this year ³. The partnership involves Crocs releasing NASCAR-themed footwear, including adult Crocs in various colors and designs ⁴.
The addition of HeyDude to the deal brings a new level of comfort and style to NASCAR fans, with HeyDude’s known for their easy-on, easy-off comfort and versatile designs ². The partnership also allows HeyDude to tap into NASCAR’s large and dedicated fan base, and to increase its brand awareness and sales ².
Overall, the expanded deal between NASCAR, Crocs, and HeyDude brings together three popular brands to create a unique and exciting collection of footwear that is sure to appeal to NASCAR fans and shoe enthusiasts alike ².
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