Chase Elliott has a sponsor for this Sunday’s Cook Out 400 at Richmond Raceway. Hendrick Motorsports announced Tuesday that Coca-Cola will serve as the primary backer of Elliott’s No. 9 Chevrolet.
Elliott’s primary sponsorship for Richmond was originally listed as “TBA.”
Sunday’s race was supposed to be the third and final race of primary sponsorship for Hooters, however, Hendrick terminated its contract with the chicken wing chain last month.
“Hooters has been a valued partner of Hendrick Motorsports since 2017, contributing to our shared successes both on and off the track. In recent months, however, Hooters has not been able to meet its business obligations to our organization,” Hendrick said in a statement at the time. “Due to these unfortunate and unexpected circumstances, and despite extensive efforts on both sides to identify a workable solution, it became necessary for Hendrick Motorsports to end the relationship. It has been a privilege having Hooters as a part of our team and we wish them the best.”
Chase Elliott finds sponsorship in Coca-Cola
Coca-Cola fills the void of Hooters on a one-race deal. The iconic soft drink company became the official beverage partner of Elliot
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