The Green Bay Packers are facing a pivotal moment with Jordan Love’s contract, as the young quarterback became eligible for a new deal on May 3. Both parties opted for a cautious approach, with Love signing a one-year extension worth $13.5 million, potentially reaching $22.5 million with salary escalators, starting from May 3, 2023. This move allowed the Packers to defer a decision on exercising Love’s fifth-year option for 2024, which stands at a guaranteed $20.272 million.
In 2024, Love is set to earn $11 million, boosted by a $5 million increase from the $9 million salary escalator, attributed to his performance in 2023, playing time, and the team’s success. His salary cap hit for 2024 is $12,757,731.
During the NFL owners meeting in late March, Packers GM Brian Gutekunst hinted at initial contract talks. Interestingly, negotiations may be influenced by the looming presence of Aaron Rodgers, Love’s predecessor, for various reasons.
Adding a twist to the situation is the fact that both Love and Rodgers are represented by the same agency, Athletes First, albeit with different primary agents. While Rodgers is represented by David Dunn, a co-founder of Athletes First, Love’s agents are David Mulugheta and Andrew Kessler. This shared agency dynamic could see how the Packers handled Rodgers’ veteran contracts being used as a benchmark against Green Bay in Love’s negotiations.
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