State Farm kicked off the NCAA Tournament opening weekend with a tribute to Caitlin Clark, their first NIL partner, who recently became the NCAA’s all-time leading scorer. Their new TV commercial, “Covering Greatness,” featuring the voice of basketball icon Lisa Leslie and set to Sia’s “Unstoppable,” premiered on CBS during the tournament’s early days.
This advertisement is part of State Farm’s ongoing support for Caitlin Clark and women’s sports, following her previous appearances alongside Jimmy Butler and Reggie Miller in brand commercials. Before Clark’s record-breaking achievement, State Farm surprised her with a visit from her basketball idol, Maya Moore, and presented her with a custom jacket by designer Kristin Juszczyk, known for outfitting Taylor Swift during Kansas City Chiefs games.
Beyond the NCAA Tournament, Clark will be featured in an upcoming ESPN+ docuseries titled “Full Court Press presented by State Farm,” documenting her historic season alongside players like Kamilla Cardoso of South Carolina and Kiki Rice of UCLA.
State Farm is just one of Caitlin Clark’s many NIL partners, which include Nike, Bose, Gatorade, and Panini America, among others. Following Iowa’s victory over West Virginia, Clark and her team secured a spot in the Sweet 16, advancing to face Colorado in the upcoming game.
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