To kick off the NCAA Tournament’s opening weekend and commemorate their inaugural partnership with Caitlin Clark under the NIL initiative, State Farm launched a new television commercial showcasing the achievements of the NCAA’s top scorer of all time.
The TV spot, titled “Covering Greatness,” narrated by former Naismith College Player of the Year and Hall of Famer Lisa Leslie and set to the tune of “Unstoppable” by Sia, premiered during the early days of the NCAA Tournament action on CBS.
“Covering Greatness” exemplifies State Farm’s ongoing commitment to celebrating and endorsing Caitlin Clark and women’s sports. Previously, Clark featured prominently in a brand advertisement alongside Jimmy Butler and Reggie Miller.
Before Clark broke the NCAA’s scoring record on her Senior Day, State Farm orchestrated a surprise visit from her basketball idol, Maya Moore. Additionally, they commissioned a unique jacket from designer Kristin Juszczyk, renowned for outfitting Taylor Swift during Kansas City Chiefs games last season.
Beyond the NCAA Tournament, Clark will be featured in an upcoming ESPN+ docuseries titled “Full Court Press presented by State Farm,” chronicling her remarkable season alongside Kamilla Cardoso of South Carolina and Kiki Rice of UCLA.
State Farm is among several NIL partners for Clark, managed by Excel Sports Management, which include Nike, Bose, Gatorade, and Panini America.
Following their victory over No. 8 West Virginia on Monday night, Clark and the No. 1 seed Iowa progressed to the Sweet 16. Their next challenge awaits against No. 5 Colorado on Saturday.
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